Tuesday Nov 22, 2022
29. The User Research Start-up Founder - Varun Murugesan @ Apple and Banana
In this episode of Understanding Users, Varun discusses the important role quantitative research can play in product design. He shares his views on the potential pitfalls of UX bootcamps and he takes me through the birth of Fruitful, aimed at digital teams wanting to do better, faster and more effective research with their users.
**There are 30 discount codes available to listeners of this podcast for the full suite of online Fruitful research guides and handbooks. Simply enter the discount code I mention in the intro to this episode to get 20% off when checking out! That's 20% off access to Fruitful for the first 30 people to redeem the code**
He also plays my 3 card challenge to share his favourite UX tool, favoured technique and a trend he sees in the future.
Thanks for listening, and I hope you enjoy the episode.
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