"I always say [to my clients] let's research together. I've never seen impactful research done in a silo or in a vacuum...So I say let's face it together. I have multiple strategies to get stakeholders involved. The closer they get to that direct research process I have found, the more value everyone gets and the minute you get them into the process and that lightbulb goes off: 'Okay, why in the heck are we not talking to people? Why are we not already doing this as a regular part of our product DNA?', then the next time you want to do a study it's so much easier..."
Varun Murugesan is Cofounder and Head of Research at Apple and Banana and the author of Fruitful, a nifty new and growing online UX research library and toolkit of resources for researchers and UX teams.
In this episode of Understanding Users, Varun discusses the important role quantitative research can play in product design. He shares his views on the potential pitfalls of UX bootcamps and he takes me through the birth of Fruitful, aimed at digital teams wanting to do better, faster and more effective research with their users.
**There are 30 discount codes available to listeners of this podcast for the full suite of online Fruitful research guides and handbooks. Simply enter the discount code I mention in the intro to this episode to get 20% off when checking out! That's 20% off access to Fruitful for the first 30 people to redeem the code**
He also plays my 3 card challenge to share his favourite UX tool, favoured technique and a trend he sees in the future.
Thanks for listening, and I hope you enjoy the episode.