Friday Feb 03, 2023
32. The CyberAttack Survivor - Alex Race @ APM Terminals / Maersk Shipping
Alex Race is Head of Digital Customer Platforms at APM Terminals, part of Maersk group.
Imagine that 3 months into a new role as Head of UX and Design within one of the world’s largest transportation and logistics companies your organisation gets attacked by international cyberterrorism. At a stroke, this takes out most of the company's IT infrastructure. The responsibility of rebuilding your digital customer channels in the aftermath falls to you.
What do you do? Where do you even start?
This was the extraordinary personal and professional challenge that faced Alex Race in 2017.
In this episode, recorded after we met at UXDX 2022 in Dublin, he talks to me about the immediate after-effects of that cyberattack and how the organisation had to rebuild its digital capability pretty much from scratch. He also reflects on the unique career opportunities this presented him, allowing him to redirect their digital product strategy towards putting the user experience at the heart of everything they build.
Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees (or would like to see) in the future.
Thanks for listening, and I hope you enjoy the episode.
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