Monday Apr 17, 2023
36. Made in Kigali not California: How do you design a mobile technology solution for African users in an African context? - Peter Kariuki @ SafeMotos
Peter Kariuki is a software engineer and entrepreneur, and the co-founder of the start-up SafeMotos, a motorcycle ride-sharing solution in Rwanda. He believes that technology can transform people’s lives and help solve Africa’s most pressing problems.
In this episode, Peter and I talk about the context of digital design in Africa, how mobile phone coverage in Rwanda affected early design decisions within the SafeMotos app, and his belief in the importance of 'going out of your way' to user test your product in context - not just in a lab - to properly understand your users.
Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future.
Peter is one of the keynote speakers at the CHI23 conference: https://chi2023.acm.org/program/keynotes/
You can find out more about Peter here: https://peterkariuki.com/
Thanks for listening, and I hope you enjoy the episode.
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