37. UX podcasters in conversation: How can user research save organisations time, money and heartache? - Tina Ličková @ UX Research Geeks Podcast

Tina Ličková is a senior user researcher and strategist, and host of the UX Research Geeks podcast, where this conversation is also published. 

She originally began her career in marketing and later found her calling in User Experience. She co-founded and managed a service design studio that helped corporations as well as startups, and she has also led multidisciplinary teams, enabling them to build insight-driven products. 

This time, rather than just me asking the questions, Tina and I interview each other...about our own experiences in UX, about how and why we do what we do, about podcasting, and about the challenges of 'moving fast and breaking things' during digital transformation in organisations.

Finally, she plays my 3 card challenge to share her favourite UX tool, favourite technique and a trend she sees in the future. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

This podcast is brought to you by Researchable UX.

My thanks again to our sponsor Ribbon. If you'd like to learn more, visit their website or reach out to their Founder Axel Thomson directly. 

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