9. The Interaction Designer - Ben Watson @ London Borough of Sutton

Ben Watson is a freelance UX designer currently working with the London Borough of Sutton.

In this episode of Understanding Users, Ben shares his view of how technology should never be an end in itself, but rather a means of allowing users to achieve their desired goals. He portrays a key part of his role as being a facilitator of the flow of information between the user and the product team, and talks of the vital importance of dispersed development and UX teams being joined up as a product evolves.  

He also cautions against the danger of allowing research participants to ‘invent problems’ during the usability testing phase, and speaks of his firm belief that designers should always understand and keep in mind the medium they’re designing for, and its limitations.  

Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he hopes to see in the future. 

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

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